By: ASPE President David Mantica
The InformationWeek article by Chris Murphy, “15 New Rules for IT to Live By” points out a very critical change that must happen within organizations for IT to maintain relevance. Chris makes it No. 12 on the new rules and he calls it “Make the CMO IT’s new BFF”. I see it as number one.
Why is alignment between the Chief IT Officer and Chief Marketing Officer the number one new rule IT organizations must follow? There are two dynamics at work. Let’s start with the minimization of IT plumbing dynamic. Click to continue »